From Dirt Field To Luxury Dream Home In 12 Months Or Less

Dated: October 31 2017

Views: 2079

Patio Home - Andrew Robinson

Downsizing Success Story Number #34.17 

     I wanted to share a few highlights of a recent success story that resulted in another client moving from a love home they built 27 years ago to a brand new Luxury Patio Home .  My first contact with Brad & Ann was actually over a year ago and originated from a Video on Social Media from my Video Blog At that time I was promoting a brand new development for a local builder.  The crazy thing about the video  was I was PRE-SELLING  a subdivision that at the time was just pile of dirt in an open field.  The roads weren't even installed yet, but having grown up in the Powell area I knew that this development was going to have some of the best views and walkout lots in southern Delaware County.  This is a quick look  to the one of the actual videos that I ran (There were actually 3 Videos in the series for this Development.)

Video Marketing Example

Some Highlights of the Transaction.

  1.  Best Lot in the Development.  Because my clients were the first buyers to put down a lot deposit they were able to pick the BEST lot in the development.

  2.  First Mover Pricing Advantage.  Builders are motivated to get homes started in a new subdivision before they actually complete the model home. I can frequently negotiate special pricing or concessions on add-ons and upgrades for being one of the first buyers in a neighborhood.  It is not uncommon to negotiate  $1,000's in not $10,000's  of concessions for early movers.  

  3. Broad Selection of Exterior Design Choices.  Many subdivisions limit the architectural style of the houses in proximity so that houses do not look identical. This improves the asthetics of the neighborhood. By being an early mover in the subdivision my clients enjoyed the broadest selection of choices for the outside of your home.   Later buyers will be forced to pick design elements that do not reflect the same characteristics as their neighbors homes.

  4. Special Marketing Discounts: When I work with consumers to buy a new home I  frequently offer special discounts and credits on the marketing and sale of their existing home.  This can save my clients thousands if not tens of thousands of dollars  on the sale of their existing home.

Sold in 6 Days:

My clients on this transaction planned to Sell their existing home prior to the completion of their new patio home. After analyzed the market, I determined that the home have some fantastic features and benefits that made it stand out from other homes in the neighborhood. I wanted to accentuate these features in the marketing. One of the most appealing features was the beautiful backyard and the covered porch. I utilized this image as the Primary Image in my Social Media marketing campaign and on our LinkedIn posts. We also used this as the primary image on the MLS this focus on the best features and benefits and differentiating the home from the standard boring front elevation shot that is what most agent use as a default. The aggressive marketing drove an incredible amount of traffic in the first few days of the listing. We were able to sell the home with multiple offers for the highest price in the subdivision in just six days. 

 To say the least my clients were thrilled...... 

but don't take my word for it.... 

See Comments below from my client

Image title

Customer Testimonial #34.17

Andrew worked with us on the selection of a site and builder for our new home, and on the sale of our existing home. Andrew was professional, responsive and proactive. During the sale process we were out of the country for a significant portion of the time. In our absence Andrew managed the  process including finalizing the sales contract and meeting with and arranging contractors. He maintained a high level of communication with us, keeping us informed and up to date on the sale process . Brad and Anne 2017

If you are thinking of Buying or Selling in Central OH.  
Call Andrew  at 614.323.1249 
I love helping  clients find the home of their dreams.... at a price they can afford. 
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Andrew Robinson

Andrew Robinson- Realtor: Real Estate Sales and Marketing RE/MAX Achievers- Team Leader AmazingPowellOhioHomes - Executive Level Real Estate Representation Executive Real Estate Marketing. Buy ....

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